Daily Kent Stater: “Getting the word out: marketing KSU athletics”

Below is my article for the September 30 issue of the Daily Kent Stater. It’s 1500 words about the necessity of properly marketing Kent State sports to both stay in compliance with NCAA attendance rules and generate missed revenue opportunities. For this article I talked to Kent State’s athletic marketing guy Tom Kleinlein and Towson athletic director Mike Waddell, formerly of Cincinnati and Akron (Waddell created the “Fear the Roo” marketing campaign at Akron). I also used statistics from the US Department of Education and the NCAA. Read my story on Kentwired.com:

Kent State is dangerously close to losing its Football Bowl Subdivision status, regularly finishing seasons below the NCAA-required average home attendance of at least 15,000 people.

But the athletic department isn’t trying to fill the stadium solely to heed the NCAA warnings. The empty seats at Dix Stadium signify something perhaps just as important to them: missed revenue opportunities from one of the two sports (with men’s basketball) that have a possibility of making money. Continue reading on Kentwired.com.

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